If Frank is researching customers with special dietary needs and devises a strategy for them, what function is he primarily involved in?

Prepare effectively for the Essentials of Leadership and Management Exam. With flashcards, practice questions, and detailed explanations, enhance your learning and ace your exam!

The process of researching customers with special dietary needs and developing a strategy specifically for them falls under the planning function of management. Planning involves setting objectives and determining a course of action for achieving those objectives. In this scenario, Frank is identifying a specific target market—customers with special dietary needs—and creating a strategy to effectively meet their requirements. This indicates that he is foreseeing the future needs of this customer segment and devising a method to address those needs, which is the essence of strategic planning.

In contrast, organizing refers to the arrangement of resources and tasks to implement a plan, leading involves influencing and directing team members toward achieving organizational goals, and controlling pertains to monitoring and evaluating progress and making adjustments as necessary. Since the primary activity here is the development of a strategy based on research, it clearly aligns with the planning function.

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