What is a SWOT analysis used for?

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A SWOT analysis is a strategic planning tool that organizations use to evaluate and identify their strengths, weaknesses, opportunities, and threats. This framework helps leaders and managers assess internal capabilities and external market conditions. By recognizing strengths, organizations can leverage these assets to outperform competitors and capitalize on market opportunities. Conversely, identifying weaknesses allows organizations to address shortcomings and mitigate potential risks.

Opportunities refer to favorable external factors that could enhance the organization's performance if utilized effectively. Meanwhile, threats represent challenges from the external environment that could hinder progress or growth. Overall, a SWOT analysis is crucial for formulating strategies, making informed decisions, and guiding organizational direction in both stable and dynamic environments.

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