What is the first step in the four-step process of taking control?

Establishing standards is the foundational first step in the control process. In management, it is essential to define clear, measurable performance standards before any kind of monitoring or evaluation can occur. Standards provide a benchmark against which actual performance can be assessed. They might include quantitative metrics, qualitative benchmarks, or key performance indicators tailored to achieve organizational goals.

By establishing these standards upfront, a manager sets the expectations for performance, which will guide future monitoring efforts. Without clear standards, the subsequent steps of monitoring performance, comparing outcomes against these criteria, and taking corrective action lack context or direction. This foundational aspect ensures that the control process is purposeful and aligned with strategic objectives.