What should be done with the identified strengths during strategic planning?

Identifying strengths during strategic planning is crucial for leveraging them to gain a competitive advantage. By strategically utilizing these strengths, organizations can enhance their capabilities, position themselves more effectively within the market, and differentiate themselves from competitors. This approach allows an organization to build on its existing capabilities, align its resources with opportunities in the environment, and ultimately drive better outcomes.

Utilizing strengths can involve optimizing processes, enhancing customer relationships, or innovating through existing resources. This proactive approach ensures that strengths are not merely recognized but actively used to support strategic initiatives and achieve specific goals.

The other perspectives might not support the best use of identified strengths in the context of strategic planning. For instance, downplaying strengths might limit the organization's potential for success, while discarding them based on profitability may overlook their ability to add value in other ways. Assessing strengths for relevance annually is important, but it should complement leveraging them rather than replace the focus on utilizing them strategically.