Which items of the SWOT analysis are usually internal issues?

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In a SWOT analysis, the elements classified as internal issues are strengths and weaknesses. These components focus on what an organization can control and improve upon within its own framework. Strengths refer to the positive attributes, resources, and capabilities that an organization possesses, which can give it a competitive advantage. Examples include skilled personnel, proprietary technology, or strong brand recognition.

Weaknesses, on the other hand, represent the internal challenges or limitations that an organization faces, such as lack of expertise in certain areas, limited resources, or processes that require improvement. By assessing these internal factors, organizations can develop strategies that leverage strengths to seize opportunities while addressing weaknesses to mitigate potential threats.

The other options encompass factors that are generally considered external. Opportunities and threats focus on external conditions in the marketplace that affect the organization, while risks and rewards also relate to external variables that can impact decision-making. Costs and benefits pertain to financial assessments rather than internal capability evaluations. Thus, the correct identification of internal issues in a SWOT analysis is indeed strengths and weaknesses.

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